She Had 58,000 Followers On Instagram…Then They Realized What They Were Seeing

Louise was actually an actress for the group Addict Aid, and this Instagram campaign was created by ad agency BETC to show how easy it is to be distracted from a problem that should be obvious.

The agency’s director said, “There were a few people who sensed the trap — a journalist among others, of course,” but most people were in the dark.

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